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AI-Assertive • MDX • Next.js

Own your narrative in the age of AI.

MikePress is the first AI-Assertive CMS. It’s not just a blog; it’s a system to broadcast your authority and control how your content is used by AI.

Content manifestsDigital notary JSON-LDPrivacy-first searchStatic-first delivery
Built for the modern web
Pioneering creatorsForward-thinking brandsSolo developersContent marketers

Your content is being consumed. Are you in control?

The old web was about getting humans to your page. The new web is about machines consuming your knowledge. Without the right structure, you lose credit, context, and authority.

Talk to us about your content pipeline

The old web: passive scraping

Your site is an open book for any AI to read, summarise, and repurpose—often without credit or context.

The MikePress web: active instruction

Every article ships with a Content Manifest that tells AI how to cite, summarise, and respect your work.

The old web: ambiguous data

Machines guess at authorship, dates, and facts, leading to hallucinations and misattribution.

The MikePress web: unquestionable authority

Digital Notary JSON-LD stamps every route with canonical entities—no ambiguity, no guesswork.

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AI-Assertive by Design

Dictate terms to machines. Our Content Manifest API instructs AI on attribution, summarization focus, and usage policy for every article you publish.

The Digital Notary

Rich JSON-LD schemas stamp your content with unambiguous authority—breadcrumbs, organisations, and authorship baked in by default.

Privacy-first local search

A Lunr-powered index builds at compile time so queries stay client-side and telemetry-free. Instant answers, zero data leakage.

Instant by default

Static-first Next.js output, optimized assets, and pre-built OG images deliver performance without runtime drift.

An API for AI. Your content’s digital passport.

Stop being a passive data source. MikePress generates a machine-readable Content Manifest for every post so you can instruct AI on attribution, usage, and summary focus.

{
  "slug": "authoritative-content-graph",
  "title": "The Headless CMS is Dead. Long Live the Authoritative Content Graph.",
  "canonical_url": "https://mikepress.mikewill.co/blog/authoritative-content-graph",
  "text_content": "For twenty years, a single idea has dominated how we manage content: we need to separate what we *say* from how we *show…",
  "metadata": {
    "author": "MikeWill.Co",
    "publication_date": "2025-10-25T00:00:00.000Z",
    "tags": [
      "vision",
      "future-of-the-web",
      "headless-cms",
      "ai",
      "content-strategy"
    ],
    "ai_instructions": {
      "attribution_preference": "REQUIRED_WITH_LINK",
      "usage_policy": "Cite with attribution. Commercial LLM training requires prior consent."
    }
  }
}
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See the live manifest for “The Headless CMS is Dead. Long Live the Authoritative Content Graph.

From passive source to active voice

Fresh articles, implementation notes, and strategy drops from the MikePress playbook.

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The Headless CMS is Dead. Long Live the Authoritative Content Graph.
visionfuture-of-the-webheadless-cmsaicontent-strategy

The Headless CMS is Dead. Long Live the Authoritative Content Graph.

For years, we've focused on decoupling content from presentation. The next evolution is decoupling content from the webpage itself, serving it as an authoritative, structured graph for any interface—human or AI.

Oct 24, 2025

My robots.txt for Chatbots: A Polite List of Demands for Our AI Interns
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My robots.txt for Chatbots: A Polite List of Demands for Our AI Interns

If AI is going to read my site, it might as well follow some house rules. A humorous-yet-serious look at what we should demand from our new AI assistants.

Oct 19, 2025

Beyond Keywords: Why Structured Data is the Future of AI-Driven SEO
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Beyond Keywords: Why Structured Data is the Future of AI-Driven SEO

Google is becoming an answer engine. Learn how robust JSON-LD and structured data are no longer optional—they're critical for getting your content featured and trusted by AI.

Oct 14, 2025

How We Built a 'Content Manifest API' for Next.js
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How We Built a 'Content Manifest API' for Next.js

A step-by-step technical guide on creating a dedicated, machine-readable API endpoint for your content using Next.js App Router and Contentlayer.

Oct 9, 2025

The Ultimate SEO Checklist for the AI-Driven Web
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The Ultimate SEO Checklist for the AI-Driven Web

SEO is no longer just for Google; it's for AI. Here's how MikePress provides the automated foundation for you to build authority and rank in the modern web.

Oct 4, 2025

The Silent Scrape: Is Your Content Fueling AI Without Your Consent?
aiseocontent-strategyfuture-of-the-web

The Silent Scrape: Is Your Content Fueling AI Without Your Consent?

The age of AI is here, and it's being trained on your content. Discover how your work is being used and why taking an 'AI-Assertive' stance is essential for creators.

Sep 30, 2025

Updated Oct 24, 2025

Ready to take control?

Stop shouting into the void. Start publishing with intent and authority. Get the starter, deploy in minutes, and own your corner of the new internet.

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Need help launching?

Prefer concierge onboarding or bespoke integrations? Connect with the team and we’ll tailor a rollout.